NASHVILLE, Tenn. (WKRN) – John Rich, of country-music duo Big and Rich, announced plans to expand his lifestyle brand with a bar and venue on Lower Broad later this year. The honky tonk, to be named Redneck Riviera,  will be located at 208 Broadway, currently the home of Mike’s Ice Cream. “I’ve always dreamed of building the kind of place where my friends and family could get together and turn it up after a hard day’s work.  Redneck Riviera is that place.  We are going to build as many of them as it takes to offer a place for every hard-working American to cut loose and celebrate a job well done!” Rich said in a news release. Plans are in place to open a second location in Las Vegas, which is scheduled to open in late 2016. Nashville community leaders are excited to welcome the excitement of the ‘themed’ property joining the landscape of Lower Broad. “I love it when artists and musicians like John Rich who have found success in Nashville turn around and invest back in our community,” said Nashville’s Mayor Megan Barry. “John’s Redneck Riviera will be a great addition to Lower Broad and fun for visitors and Nashvillians alike.” “We welcome John Rich to Lower Broad,” said Butch Spyridon, President & CEO, Nashville Convention & Visitors Corp. “Ironically, in tourism we often refer to that area as ‘Nashville’s Beach’ for visitors, so Redneck Riviera should fit right in!” It is unknown if or when Mike’s Ice Cream will relocate.