Thomas Rhett is teaming up with Crown Royal for the Purple Bag Project to benefit U.S. servicemen and women stationed overseas.

Since 2010, Crown Royal has worked with Packages From Home as a national charity partner supporting their purpose of sending thanks to troops overseas. During Purple Bag events, participants are invited to write notes and help stuff care packages–in a purple Crown Royal bag–for troops.

The bags will also be sent to people affected by the recent hurricanes and other natural disasters.

“It’s really cool to be a part of that,” says TR to WKRN News 2. “It’s just a really cool partnering because I feel like our goals and values align as far as the charitable component. My wife and I take pride in that being a big way that we live our lives.”

TR’s Purple Bag event will take place on Nov. 13 at Citizen’s Plaza in Nashville ahead of the CMA Awards on Nov. 14.