News

Oprah has everything – even her own Starbucks drink

Oprah has everything – even her own Starbucks drink

DRINK LIKE OPRAH: For each Teavana "Oprah Chai" product sold, Starbucks will make a donation to the Oprah Winfrey Leadership Academy Foundation to benefit youth education. Photo: Reuters

(SEATTLE) – Starbucks Corp will add a celebrity blend to its big tea push when it debuts “Oprah Chai,” a tea-based drink created by media mogul Oprah Winfrey.

Winfrey and Starbucks’ chief Howard Schultz clinked tea cups on Wednesday at the company’s annual meeting as they announced the new brew, which will go on sale at Starbucks and Teavana stores in the United States and Canada on April 29.

Starbucks, the world’s biggest coffee chain, is looking to tea as a way to keep expanding its sales as competition grows in the coffee market and it continues moving into new global markets.

“We are going to elevate the tea experience in the same way we did for coffee,” Schultz said, adding that partnering with Oprah “is a strong next step forward in accomplishing this objective.”

Starbucks said Winfrey developed the tea with Teavana’s teaologist Naoko Tsunoda.

Winfrey, a tea aficionado, said her taste runs toward the spicy, robust and fuller-bodied. And to that end, “Oprah Chai” is a blend of tea infused with cinnamon, ginger, cardamom and cloves, and will be sold in tins or as prepared tea lattes.

For each Teavana “Oprah Chai” product sold, Starbucks will make a donation to the Oprah Winfrey Leadership Academy Foundation to benefit youth education.

According to The Tea Association of the USA, tea is the most widely consumed beverage in the world next to water. While tea is the more popular beverage, coffee is king when it comes to sales.

Global coffee retail sales were $75.7 billion in 2012 compared to $40.7 billion for tea, according to market research firm Euromonitor International.

Seattle-based Starbucks’ $620 million purchase of tea store chain Teavana Holdings Inc in 2012 was its largest acquisition to date.

(Reporting by Bill Rigby in Seattle and Lisa Baertlein in Los Angeles; editing by Andrew Hay, Bernard Orr)

Recent Headlines

1 hour ago in Entertainment

Stage is set for toughest National Spelling Bee ever

Fresh
11-overlay-15

The final day of the Scripps National Spelling Bee could feature the most difficult words ever used in the competition.

3 hours ago in Music

Brad Paisley and Carrie Underwood back for 50th CMA Awards

carrieunderwood43551292041

The pair will return for their ninth consecutive co-hosting run in November.

3 hours ago in Music

Blake Shelton buys ex Miranda Lambert’s closed-up shop

blakeshelton784740362957

On Wednesday, the "Mama's Broken Heart" singer announced the closure of her Pink Pistol boutique in Tishomingo, the small town where they used to live together.

3 hours ago in Entertainment

‘The Fast and the Furious’ racing back to theaters for anniversary run

11-overlay-13

The first film in the highly-popular franchise was released on June 22, 2001 and will hit theaters again next month for a limited nationwide run.

3 hours ago in Entertainment

Dustin Diamond back in jail in Wisconsin

dustindiamond

The former "Saved by the Bell" star reportedly violated the terms of his parole.